Greenlight Research Institute

Mission: To radically transform work as we know it and co-create an exponentially better future.  

We’ve continued to pioneer high-performing hybrid team insights to help you address the behaviors that block teams from reaching strategic goals. In addition, they actively transform teams with new habits that increase shareholder value. Ferrazzi Greenlight has created a vast research dataset from teams who have gone on the journey of transformation from mediocre to high-impact hybrid teams.

20+
Years Spent Research
the Future of Work
2,900+
Executive Team
Diagnostic Assessments
4.6 Million
Dollars Spent
in Research

Research Initiatives

Our global research initiatives continue to challenge industry experts, thought leaders, and changemakers after more than 20 years. Each initiative embraces and seeks to understand disruption in service of revolutionizing work as we know it and supercharging high-impact teams poised to drive towards an exponentially better future.

High Impact Teams

More than twenty years of serving and coaching teams to become High Impact Teams (HIT), and this soon-to-be-released study covers decades of quantitative data that first began in 2000 and is still ongoing. We hypothesize that by focusing so heavily on what it means to be a great leader, we’ve often lost sight of what it means to be a great team and a great team member. Leadership and Teamship are needed for extraordinary outcomes.

Through this research and our work with clients, we have cracked the code of team performance and seen seismic shifts in candor, collaboration, innovation, peer-to-peer accountability, energy, relationships, and business outcomes within Fortune 500 companies and unicorn startups.

Competing in the New World of Work

A seminal research study published by Harvard Business School Press focused on the organization and the teams that drive them forward. Specifically, the research dove into what we learned from the pandemic that we wanted to carry forward. We uncovered what it takes to sustain high-performing teams in the new world of work with more than 2,000 Fortune 500 executives, thought leaders and Unicorn CEOs. It revealed practices around workforce redesign and business model redesign we call Radical Adaptability™ that organizations are using to leapfrog traditional obstacles to growth and realize transformational outcomes.

The study became codified in a book titled Competing in the New World of Work in partnership with Harvard Business Press, released in 2022.

World Class Hybrid & New People Rules in a Virtual Word

Our research started in 2010 in Partnership with Harvard Business Review, where over a dozen published articles followed. The study specifically dove into high-performing remote and hybrid team and leader practices.

The switch to remote and hybrid work in 2020 and 2021 proved to be the best laboratory for our longitudinal comparative research. We identified interventions that remote and hybrid teams could adopt to fundamentally shift the performance of their organizations before and after adopting world-class hybrid practices. Teams that adopt these interventions – which redefine collaborative problem-solving, radically increase trust and candor, and move from traditional hierarchy to peer-to-peer accountability – often see a three-to-four times improvement in the key indicators of team performance.

Co-Elevation®

Over a decade of research set out to answer the often overlooked question: how can we all turn our colleagues and partners into teammates and truly reboot the way we work together? The study focused on non-hierarchical working relationships and how to achieve greater productivity among peers by breaking down silos, matrixed organizations, and how to work in networked, cross-functional teams.

The subsequent published work in both Who’s Got Your Back and Leading Without Authority focused on the role of the individual contributor in navigating peer relationships for better outcomes, rather than relying on the traditional organization chart and its role in defining the team. This work, referred to as Co-Elevation®, expands the definition of a team to be those we work with to achieve success; both a direct report and a networked team.

As Featured In

Featured Team Research Insights

The Great Resignation Stems from a Great Exploration

The Great Resignation Stems from a Great Exploration

“The Great Resignation” keeps growing before our eyes. Every month, the ranks of the resigned swell some more — nearly 57 million Americans quit between January 2021 and February 2022. Many companies seem to be struggling for answers in the face of skyrocketing attrition rates. How to stanch the bleeding? Perhaps a better idea is to change...

Orignially published on
3 Practices That Set Resilient Teams Apart

3 Practices That Set Resilient Teams Apart

Keeping a team’s energy dialed up through tough times has always been a challenging task — but sustaining resilience in a pandemic? Nobody has written a playbook for that. As Gallup asked in its end of 2021 report: “How can managers be expected to improve the engagement and wellbeing of your workforce if they, themselves,...

Orignially published on
Remote Meetings: The New Work Rules For High-Performing Teams In The Remote Work World

Remote Meetings: The New Work Rules For High-Performing Teams In The Remote Work World

To transform team collaboration you need a new set of practices that fit the virtual environment rather than port tired old methods into remote meetings. Wrong-headed research says remote work does not work based on companies who were doing it wrong.  With Verizon, Dell Technologies and Harvard Business School, we are going to give you...

Orignially published on
How To Make Your Virtual Offsite Better Than The Real Thing

How To Make Your Virtual Offsite Better Than The Real Thing

When I was the chief marketing officer at Deloitte & Touche, we would have our annual leadership off-site in Las Vegas or Orlando. I remember people practicing their presentations far into the night, and the next day we’d sit for hours in uncomfortable chairs in a huge hotel ballroom, listening to speaker after speaker talk...

Orignially published on
7 Strategies to Build a More Resilient Team

7 Strategies to Build a More Resilient Team

Announcing Q4 results that exceeded Wall Street’s expectations, Apple CEO Tim Cook identified resilient, high-functioning teams as a key element that fortified the company in the midst of the pandemic’s unprecedented challenges. “Even though we’re apart, it’s been obvious this year that around the company, teams and colleagues have been leaning on and counting on...

Orignially published on
Use Your Staff Meeting for Peer-to-Peer Coaching

Use Your Staff Meeting for Peer-to-Peer Coaching

One of the unintended consequences of the constant right-sizing and flattening of our organizations is that we now live in a world where managers just don’t have time to do all that’s required of them in their daily jobs, let alone find time for coaching their employees. Yet coaching is a critical job for any...

Orignially published on

Our Research Partners

Recent Teams Research Insights

Can The CISO Lead The Customer To Safety And Security?

Can The CISO Lead The Customer To Safety And Security?

Our research has shown, and frankly all of us over the past two years have seen the IT executive clearly step to the forefront in the landscape of the most critical roles for enterprise success and transformation. From the beginning of the pandemic the CIO was the hero who got us safe and operational from...

Orignially published on
The Great Resignation Stems from a Great Exploration

The Great Resignation Stems from a Great Exploration

“The Great Resignation” keeps growing before our eyes. Every month, the ranks of the resigned swell some more — nearly 57 million Americans quit between January 2021 and February 2022. Many companies seem to be struggling for answers in the face of skyrocketing attrition rates. How to stanch the bleeding? Perhaps a better idea is to change...

Orignially published on
5 insights that will allow you to compete in the future of work

5 insights that will allow you to compete in the future of work

1. NEVER GO “BACK” TO WORK—ONLY GO FORWARD TO WORK. At the peak of the pandemic, we saw this as a huge inflection point, a great opportunity for individuals to redefine strategies, workplaces, teams, and social contracts. But what we are afraid of is that, after this great opportunity, people will crawl out of the rubble and...

Orignially published on
Why Is Your Boss Asking About Your Feelings? Inside the Empathy Management Trend

Why Is Your Boss Asking About Your Feelings? Inside the Empathy Management Trend

Bosses are trying to rally their teams with a bit more understanding. One of the most sought-after management skills right now is empathy—in other words, taking a genuine interest in co-workers’ lives and what makes them tick. Empathetic leadership has long had corporate disciples, but the concept has become a bigger focus of management training...

Orignially published on
Creating A Data Culture: Tips From The Pros

Creating A Data Culture: Tips From The Pros

Building a data culture is mission-critical for business transformation, but how do you drive this change—especially with limited resources, talent shortages and a loosely defined mandate? Ferrazzi Greenlight partnered with the Data Leadership Collaborative to host a roundtable of chief data officers to see how some of the smartest and most progressive CDOs have driven change. I...

Orignially published on
The Future Is Uncertain. Here_s How to Ensure Your Team Can Adapt

The Future Is Uncertain. Here’s How to Ensure Your Team Can Adapt.

Remember March 2020, when most of us expected it might be in two or three months? Then summer gave way to fall and winter. Some set their sights on returning mid-2021. That thought is now a distant memory. As the global pandemic begins its third year, it’s high time to recognize we’re never going back...

Orignially published on

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Books

The game changing books based on the outcomes from our research initiatives.

Our Solutions For Your Team

Our four distinct research outcomes combine into superfoods for unlocking your team’s potential.

Co-Elevation® •  Radical Adaptability™ •  High-return Practices •  Hybrid Collaboration Stack

High-Impact Teams Coaching

Transform the way your people work together and build teams, departments, and an organization that can uncover new growth opportunities, respond and adapt to rapidly changing markets, and win big.

Change Management

Change how your team initiates, plans, delivers and celebrates transformation efforts. We bring together proven approaches such as the best of new enrollment methods, co-creation, peer-to-peer coaching, and engaging experiences that empower teams to achieve their highest potential.
Chuck Harrington

“Ferrazzi Greenlight helped us drive improved communications, enhanced leadership interaction, and exceptional business results-oriented coaching all designed to enhance agile decision making, increased cross-organizational collaboration and greater accountability.”

Chuck Harrington, Chairman & CEO of Parsons