Our Story
We unleash unsuspected growth & Radical Adaptability by maximizing team performance
- Unleash breakthrough innovations across silos
- Generate tangible value from the interdependencies between team members
- Increase team's agility and speed to execution
- Elevate energy & engagement of teams
About Keith
Keith Ferrazzi is an American entrepreneur and recognized global thought leader in the relational and collaborative sciences. As Chairman of Ferrazzi Greenlight and The Greenlight Research Institute, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value. Keith has introduced a new transformational operating system he calls Co-Elevation® that leads to exponential change and value. Formerly he was the CMO of Deloitte and Starwood Hotels.
A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, as well as a frequent contributor to Harvard Business Review, Forbes, Fortune and many other leading publications, Keith’s gained over 20 years of experience, from the C-Suite to founding his own companies, and distilled those years and experiences into practices and solutions he brings to every engagement.
Some of the clients we've worked with
Recent Teams Research Insights
![[Photo: Sashkin/Adobe Stock]](https://ferrazzigreenlight.com/wp-content/uploads/2025/08/p-1-91377530-dells-ai-re-invention-is-a-wake-up-call-for-every-enterprise-ai-reinvention.webp)
Dell’s AI reinvention is a model for every company
Dell’s AI journey shows what’s possible when enterprises apply rigor instead of hype. By tying AI directly to the P&L, focusing only on high-value areas, reengineering processes before automation, and scaling with governance, Dell drove $10B in new revenue while lowering costs—proof that AI maturity begins with people and process discipline, not technology alone....
When The Bear Appears: Why You Need To Become An AI Movement Leader Now
“The bear is out of the woods.”
AI is coming for 30–50% of today’s jobs—and survival won’t come from waiting on a pink slip. The winners won’t just adapt; they’ll lead the change. Start by automating one task, then mentor others. Redesign your role with AI as your teammate. Rally peers to reinvent workflows together. Don’t wait for permission—be the movement leader inside your company. The bear is here. Will you freeze, or sprint?...
Why Your Company’s Future Depends On Thinking Like A Disruptor Today
Don’t plan 2026 from today—start from 2030. The future belongs to leaders who reverse-engineer bold visions, make asymmetric bets, and disrupt themselves before someone else does.
Want me to also draft a sharper version optimized for LinkedIn or email subject lines?...
Reinventing The Leader: A Blueprint For Leading Through Transformation
After 25 years of coaching executive teams, I’ve seen countless company transformations first hand and it’s often not pretty. For many reasons, rarely do we get a real look under the hood in the books we read. When I picked up “Reinventing the Leader” by Guilherme Loureiro and Carlos Marin, I found something refreshing: a...
The Secret Driver Behind Xbox’s Transformation
“Sarah Bond didn’t climb to the top of Xbox by following the old leadership playbook—she rewrote it.”
Her secret? Teamship—a peer-to-peer model where interdependent talent is unleashed, vulnerability builds trust, and shared leadership delivers impossible wins, from record growth to Microsoft’s $69B Activision Blizzard deal....
Talent Reimagined: How AI Will Elevate Human Potential
AI is often cast as a villain in the workplace—an unstoppable force of automation, poised to replace jobs and disrupt industries. But what if we flipped the script? What if, instead of replacing human potential, AI became the most powerful force for elevating it? Imagine a world where every employee has a hyper-personalized career coach—an...
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Our Solutions For Your Team
Our four distinct research outcomes combine into superfoods for unlocking your team’s potential.
Co-Elevation® • Radical Adaptability™ • High-return Practices • Hybrid Collaboration Stack
High-Impact Teams Coaching
Change Management
“Ferrazzi Greenlight helped us drive improved communications, enhanced leadership interaction, and exceptional business results-oriented coaching all designed to enhance agile decision making, increased cross-organizational collaboration and greater accountability.”
Chuck Harrington, former Chairman & CEO of Parsons
