Our Story
We unleash unsuspected growth & Radical Adaptability by maximizing team performance
- Unleash breakthrough innovations across silos
- Generate tangible value from the interdependencies between team members
- Increase team's agility and speed to execution
- Elevate energy & engagement of teams
About Keith
Keith Ferrazzi is an American entrepreneur and recognized global thought leader in the relational and collaborative sciences. As Chairman of Ferrazzi Greenlight and The Greenlight Research Institute, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value. Keith has introduced a new transformational operating system he calls Co-Elevation® that leads to exponential change and value. Formerly he was the CMO of Deloitte and Starwood Hotels.
A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, as well as a frequent contributor to Harvard Business Review, Forbes, Fortune and many other leading publications, Keith’s gained over 20 years of experience, from the C-Suite to founding his own companies, and distilled those years and experiences into practices and solutions he brings to every engagement.
Some of the clients we've worked with
Recent Teams Research Insights
Cyber Monday Every Day: The Tech Mindset Behind Target’s Digital Growth
Target stood out as a leader among competitors in 2020, during a year in which the entire retail industry was plagued by uncertainty and unforeseen challenges. In a May call with investors, Target CEO Brian Cornell said that the unprecedented volatility in the first quarter of 2020 “presented the most extreme test of our business...
How Abbvie Closed The Strategic Distance Of Its Remote Teams
One thing we’ve learned during these last few months of socially distant working is that physical distance has nothing to do with the success of a team. What makes remote teams win is being able to shrink strategic and affinity distance. Strategic distance is the gap between what your team is doing and what matters...
The Upside of Virtual Board Meetings
Like everyone else, members of corporate boards have had to innovate quickly due to Covid-19. A once-in-a-generation economic shock has put vital strategic decisions on the table without the luxury of in-person meetings. Boards have had to balance the unfamiliarity of going virtual with the pressures of protecting their organizations from catastrophe. While most boards...
How Agile Is Helping Unilever Go Forward Faster
“We weren’t even making hand sanitizers in the U.S. in early 2020. Leveraging our Suave brand, we went from idea to market in 6 weeks in 7 formats – amazingly we were out of stock in less than 1 day. While that is typically unheard of, our consumers are looking for us to respond to...
Technology Can Save Onboarding from Itself
Competition among the most innovative companies is growing ever more heated for one of the most highly-coveted resources on the market: talented employees. But sadly, too many new hires slip away because of a poor initial experience with their new companies. Consider the following statistics, which represent broad data in the United States: Nearly 33%...
How Virtual Teams Can Create Human Connections Despite Distance
In a recent Unify survey of knowledge workers, 79% of respondents reported working always or frequently in virtual teams, but only 44% found virtual communication as productive as face-to-face communication. The vast majority connected via email, phone, or conference calls even though 72% said videowould make teamwork easier. Only 34% of people use video to...
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Our Solutions For Your Team
Our four distinct research outcomes combine into superfoods for unlocking your team’s potential.
Co-Elevation® • Radical Adaptability™ • High-return Practices • Hybrid Collaboration Stack
High-Impact Teams Coaching
Change Management
“Ferrazzi Greenlight helped us drive improved communications, enhanced leadership interaction, and exceptional business results-oriented coaching all designed to enhance agile decision making, increased cross-organizational collaboration and greater accountability.”
Chuck Harrington, former Chairman & CEO of Parsons
