Before I meet with any new prospect I’ve been thinking of introducing myself to, I make damn sure I do my homework. And when I say homework, I mean more than checking to see if the company has a website by typing www.amazon.com to do research on a marketing executive at Amazon. Sure, you should...
Newspapers Need Reinvention For years now, the newspaper industry has been virtually paralyzed as it has watched its readership age and younger consumers turn to other media. While they’ve made a few feeble gestures, for the most part, newspapers have seemed to accept this geriatricizing as inevitable. The argument: younger readers were brought up on...
My friend Bobby Kotick, CEO of Activision, recently brought his friend Lionel Richie to one of our regular meetings where we brainstorm ideas and exchange candid advice and a healthy dose of mutual admiration. So, with some of the smartest people I know, we held a personal branding strategy session for Lionel Richie. Here’s a...
Ever heard that hard work leads to success? Apparently, that’s wrong. Last month, our poll revealed that Inc.com readers believe the number one reason people get ahead in a company is NEPOTISM. In fact, 48% believe that being the boss’s son is the secret to getting ahead, while only 25% said success comes from doing...
Hey, with the national political process well underway, wouldn’t it be cool if you had grown up with the President-to-be and he owed you a big favor? WRONG! (Sorry, trick question.) As tempting as that may sound, this kind of thinking will actually lead you to real failure in life on so many dimensions. Nothing...
The Bush administrations proposal to cut $119 million from the SBA’s 2005 fiscal year budget doesn’t seem to upset the SBA’s leader, Hector V. Barreto, as Elizabeth Olson writes in a recent New York Times News Service article. Barreto defended the administration’s proposal saying that revisions in the SBA’s most popular loan program will eliminate the need...
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