Make Moneyball Changes in Days Instead of Seasons

Make Moneyball Changes in Days Instead of Seasons

My research team and I have had a couple of interesting conversations with Colin Kinsella, CEO of Mindshare Interactive. How did Colin end the feet-dragging that had stalled the change he was brought on board to finish? Not by telling the team what leadership wanted them to achieve, but by changing how the team did […]...

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