Give Clients What They Really Want

Give Clients What They Really Want

You may remember the 1990 movie Crazy People in which Dudley Moore plays an advertising executive whose idea to write “honest” advertising copy like the following lands him in an insane asylum: Volvo… they’re boxy, but they’re safe. Porsche…you can’t get laid in one, but you will once you get out. As outrageous as those […]...

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