Referrals: Now They’re Asking and You’re Making
![Referrals: Now They're Asking and You're Making](https://ferrazzigreenlight.com/wp-content/uploads/2005/07/Referrals-Now-They_re-Asking-and-You_re-Making__2-1024x683.jpg)
As entrepreneurs and salespeople, referrals are our lifeblood because they jumpstart the trust-building with potential customers, partners and suppliers. In my last column I wrote about the oft-forgotten sales and networking tactic of asking our customers for referrals. Now, let’s switch hats for a moment. What happens when we’re the ones receiving the request? It’s […]...