Referrals: Now They’re Asking and You’re Making

Referrals: Now They're Asking and You're Making

As entrepreneurs and salespeople, referrals are our lifeblood because they jumpstart the trust-building with potential customers, partners and suppliers. In my last column I wrote about the oft-forgotten sales and networking tactic of asking our customers for referrals. Now, let’s switch hats for a moment. What happens when we’re the ones receiving the request? It’s […]...

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