Ferrazzi: Stars Need Personal Branding, Too

Ferrazzi: Stars Need Personal Branding, Too

My friend Bobby Kotick, CEO of Activision, recently brought his friend Lionel Richie to one of our regular meetings where we brainstorm ideas and exchange candid advice and a healthy dose of mutual admiration. So, with some of the smartest people I know, we held a personal branding strategy session for Lionel Richie. Here’s a […]...

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