Ferrazzi: Stars Need Personal Branding, Too
![Ferrazzi: Stars Need Personal Branding, Too](https://ferrazzigreenlight.com/wp-content/uploads/2004/09/personal-Branding__2-1024x683.jpg)
My friend Bobby Kotick, CEO of Activision, recently brought his friend Lionel Richie to one of our regular meetings where we brainstorm ideas and exchange candid advice and a healthy dose of mutual admiration. So, with some of the smartest people I know, we held a personal branding strategy session for Lionel Richie. Here’s a […]...