How We Create a Change Movement

The FG Way

Our approach is simple but powerful: Who needs to change? What behaviors need to change? How will we initiate and spread the changed behavior?


Your company’s current strategy will largely define which team’s transformation is essential to success. In other cases, we address a clear dysfunction in a team that is blocking progress toward milestones.

Central to our approach is Pareto’s Principle, which asserts that 20% of the people in a team or organization will account for 80% of the outcome. So we first identify which individuals on your team compose that 20%, and we assess what behaviors most directly apply to the strategy at hand. What’s working? What’s not? What behaviors do they need to change? Those people then become your internal change agents who use peer-to-peer coaching to sustain the behavior change that will achieve your desired result.