Keynote & Speech Topics – Industry Specific
Click below for a sampling of available topics:
- Marketing & Advertising
- Healthcare
- Professional Services
- Financial Services
- Fund Wholesalers
- Real Estate
- Retail
- Tech Sales
- Carefully crafted to meet the need of marketing and advertising professionals, our approach will invest your group with the motivation and skill set to:
- Powerfully market themselves and your company through effective, proactive relationship building
- Rally your entire organization to support your cause, and build out your campaign from there
- Empower each and every employee to contribute to the cause, one relationship at a time
- Recognize the need for strong internal relationships between sales and marketing staff
- By the end of the program, your team will be prepared to:
- Identify and approach "Top 50 Targets," the individuals most important to success
- Focus time and money on leads that offer the greatest potential return and impact to the firm
- Manage up to 250 relationships with a high degree of intimacy even amid the flurry of daily responsibilities, taking up no more than 20 percent of an employee's time
- Enlist people outside of your organization and industry in your campaigns and success
- With the tools provided by our Partnerships for Growth seminar, your team will learn how they can:
- Rally potential corporate partners around higher order issues
- Build a bonded community of diverse executives that can drive real value
- Use relationships to identify new risks and opportunities, and address critical market trends
- Deliver positive company PR
- Your firm probably already puts time and money into relationship building, whether through dinners, stadium boxes, or golf games. Through our program Relationships for Revenue Growth, your team will learn not only how to maximize the impact of existing opportunities, but to think outside the box about how to bond clients to your firm. As well, participants will learn to:
- Become trusted advisors, not just professionals providing a discrete service
- Dissolve distrust by creating instant intimacy through uncommon generosity
- Openly engage clients for feedback
- Realize the vast rewards of collaborative success, within the firm and without
- Explore and diagnose assumptions or underlying belief systems that hinder success
- As part of this speech, financial professionals will learn to:
- Forge rich, personal relationships with clients, through genuine intimacy and generosity
- Get access not just to organizations, but to key executives and decision makers
- Expand your community – and as a result, your clientele – beyond your industry by creating executive communities devoted to higher-order issues, such as philanthropy
- Through this speech your group will learn to:
- Market themselves and your company through effective, proactive relationship building that facilitates a steady stream of fresh business
- Use uncommon generosity to differentiate themselves among myriad competitors
- Use existing networks to find new leads and warm up cold calls with instant intimacy
- Exponentially increase sales by exercising the power of relationships
- As part of this speech, your agents and sales team will learn to:
- Expand on their leads-based approach to unlock the power of relationships
- Maximize market share by forging rich, personal relationship with clients
- Use existing networks to find new clients and warm up cold calls with instant intimacy
- Exponentially increase the number of deals closed by exercising the power of relationships
- Focus marketing time and money on the greatest potential return and impact to the firm
- Manage up to 250 relationships with a high degree of intimacy, taking up no more than 20 percent of an agent's time
- Turn current clients into ambassadors who will generate new business for the firm.
- This presentation is a comprehensive workshop designed to help teams meet firm objectives. Confronting common challenges like communication across silos, understanding cross-functionality and efficient teaming and executions, the seminar instructs teams in the following skills:
- Team Goal Definition & Alignment
- Assignment of Roles & Responsibilities/Contracts
- Project Plans and Milestones
- Success Metrics
- Conflict Resolution and Interpersonal Communication
- Through our program, your team will learn to:
- Evolve toward the consultative sales approach that will give your company the extra edge
- Build customer loyalty with generosity selling, dramatically enhancing the value of their expertise
- Tap the tangible value-add of strong, lasting bonds with your customer base
- Realize the vast rewards of team selling and collaborative success
- Strategies for targeting networks and individuals that will maximize sales success and growth
- Tools to manage up to 250 relationships with a high degree of intimacy, while taking up no more than 20 percent of their working hours
- Tips on turning clients into ambassadors who will generate new business for the firm
Relationship Management for Marketing and Advertising Professionals
Marketing and advertising forms the very core of your company's sales success. But some of the very best marketing tools aren't found in a punchy line of copy or a great brochure. Those tools are relationships. The more you succeed in building the depth and breadth of your network, the greater your opportunity to enhance your brand.
Ferrazzi Greenlight's unparalleled programs in relationship building - including Relationships for Group Success and Executive Relationship Management - will allow your marketing team to build relationships, inside your organization and out, that will propel success and recognition of your team's direct effect on the bottom line.
These programs will provide the mindset, the motivation, and the tactical methodologies to build quality relationships, enrich your brand, and distinguish your company, your department, and every employee in it.
Partnerships for Growth for Health Care Professionals
In the health care and pharmaceutical industries, relationships drive growth and innovation. They have the power to reshape and enhance your brand. This is true in the small picture, via direct relationships with doctors and patients, and in the big one, through corporate partnerships. In today's competitive market, industry leaders recognize strong, diverse relationships as unbeatable force multipliers.
How can your team identify and craft the unique corporate partnerships that lead to innovation and image enhancement? How can one good contact open the door to the kind of partnership that could transform not just your revenue, but your entire industry? Ferrazzi Greenlight has built its reputation answering these questions.
Ferrazzi Greenlight teaches by example: Led by CEO Keith Ferrazzi, we are the force behind Big Task Weekend, an annual event with the goal of helping create a healthier America through powerful strategic partnerships and action-oriented solutions. Each year, we gather a group of influential executives, thought leaders, nonprofit directors, and government officials, in sessions that have produced strong corporate partnerships between companies like Safeway and Kaiser Permanente – partnerships that will create a better future not just for the participants, but for society at large.
Larry Leisure, the SVP of Sales and Account Management at Kaiser Permamente, wrote after last year's event, "I'm impressed with the caliber of people here - you have assembled an incredibly talented, insightful group of people…We have started something pretty amazing."
Relationships for Revenue Growth for Professional Services
Many lawyers and accountants who provide incredible service have an invisible handicap: They haven't learned how to maximize the power of relationships. Clearly, positive outcomes for clients are your strongest selling point. But beyond that, what can associates offer to clients beyond the transaction at hand? How can client relationships focused beyond the billable hour double back to enhance your business?
Ferrazzi Greenlight will help you answer these questions with action and results. Our seminars empower partners and associates alike to cultivate the broad, lasting relationships that will propel your firm to new echelons of success and reputation.
"Your presentation was right on point with helping our lawyers create better relationships with their clients and expand their business development skills." – Janene S., Meritas
This speech will allow your associates to identify individuals and constituencies crucial to success, and scale their most influential relationships for the greatest impact.
Relationships for Revenue Growth for Financial Services Professionals
Today's competitive environment has created a certain element of distrust on behalf of potential buyers, who have been pitched to time and time again. Such an environment calls for a unique sales approach – one that will allow your team to distinguish themselves from the pack and become not only successful salespeople, but also trusted advisors who maintain genuine, lasting client relationships.
How can your staff move beyond a transactional approach to become that trusted advisor? How can they become indispensable to clients in a crowded marketplace?
With the tools provided by Ferrazzi Greenlight, your employees will be empowered not only to land new clients but to build the kind of relationships that create value beyond the immediate transaction.
"Phenomenal message, tremendous business insight, and a wonderful understanding of the human condition." – Joe C., CEO of a leading private wealth management firm
Executive Relationship Management for Mutual Fund Wholesalers
Ferrazzi Greenlight's unparalleled programs in relationship building will allow your wholesalers not only to land new clients but to forge the lasting relationships that propel revenue and reputation.
No doubt your firm already recognizes the value-add of teamwork and genuine, lasting client relationships. But how does a wholesaler become more than an intermediary? How can your team differentiate themselves in the marketplace? With the tools provided by Ferrazzi Greenlight, your employees will be motivated and skilled in building relationships that retain value beyond the immediate transaction.
"We have seen a dramatic shift in the way we do business and create relationships with our clients and prospects." – Craig I., president of a leading commercial real estate firm
Relationships for Revenue Growth for Real Estate Professionals
Today's most successful real estate and mortgage professionals are facing uncomfortable market realities. But even in the most uncertain times, there are terrific sales being made. Our program "Relationships for Revenue Growth" will ensure your real estate services professionals and agents capture that business.
A downturn in the market calls for a new sales approach – one that maximizes the value-add of genuine, lasting client relationships. But how does a broker become more than a salesperson? What marketing strategy will garner the most new business?
With the tools provided by Ferrazzi Greenlight, your employees will be empowered and motivated to differentiate themselves in the marketplace. They'll not only land new clients but build the kind of relationships that create value beyond the immediate transaction.
CEO Keith Ferrazzi has carefully tailored this program to respond to the changing needs of the mortgage industry. The president and CEO of a prestigious national real estate firm offers this testimonial:
"The brokers took more from both [Keith Ferrazzi's] presentations than from any other speaker we've brought to our event in the years that I’ve been here. The feedback was outstanding."
Relationships for Success in Consumer Markets
If you're looking to grow your company's success – whether by connecting with new markets, developing new products, or increasing productivity – you need a team culture that isn't mired in a "we can't do that" mindset. You need a "we did it" mantra.
To get there, Ferrazzi Greenlight will train your team to optimize business' one unlimited resource: strong collaborative relationships, both within and outside of your organization.
Success occurs through helping others succeed. That is the guiding principle behind Ferrazzi Greenlight and Keith Ferrazzi's strategies for developing a dynamic group culture. Introducing your employees to our expansive, collaborative approach to success will diversify your networks and spur innovation, helping unlock hidden opportunities for revenue growth and brand enrichment.
Seminars and workshops emphasize exercises in actual work teams. The session concludes with designing an action plan to fulfill targeted Group or Team Success goals.
Executive Relationship Management for Technology Sales Professionals
Your sales team knows your industry. They know your products. They know how to provide solutions. But in today's competitive marketplace, they need more. They needs a unique sales approach, one that transforms them into trusted advisors who can forge the genuine, lasting client relationships that propel revenue and enrich your brand, immediately and in the future.
How can your staff move beyond a transactional approach – the industry norm – to become that trusted advisor? How can they make your company indispensable, even in the face of competing products and potential market shifts? Ferrazzi Greenlight has built its reputation on answering these questions.
With the tools provided by our seminars, your employees will be empowered not only to land new clients, but to unlock customer value beyond the sale at hand. CEO Keith Ferrazzi's carefully-tailored program will motivate and train your sales staff to earn far more than an SRV with each transaction.
"You gave us a set of principles and strategies that has brought a new level of motivation and charge to continue to grow our business nationally." – John B., SVP of Leading International Software Company