ERM for Executives

Greenlight has developed ERM – Executive Relationship Management – to train professionals in the art and process of relationship building.

ERM guides senior executives in developing an actionable plan to represent their firm successfully to its most important constituencies – customers, prospects, partners, influencers, and employees. Clients answers questions such as: Where do I find the time for outreach? Who to start with? How can I make a meaningful connection?

Clients develop an actionable plan to:

• FOCUS on the personal and professional goals they have as an ambassador of their company
• TARGET, identify, and prioritize the people who can help them
• DEFINE and develop personal “hooks” to gain an audience with the identified contacts
• ALIGN their efforts with the marketing and sales activity of the firm
• OUTREACH by planning and executing a schedule of constant and valuable communication with desired contacts, forcing a discipline that leads to greater connection
• RENEW the process as contacts and circumstances change

Through ERM, our executive clients become valuable ambassadors for their companies. They gain the skills and discipline that lead to greater connection among current and high-potential clients.