Internal Communication Strategy

An internal communications strategy is the bread and butter of any marketing program. And yet, the need is often overlooked until crisis.

As companies grow larger and add divisions, communication failure tends to coincide with the analytical paralysis typical of vast, bureaucratic organizations – with unfortunate results. Strong companies need consensus among departments and among employees to thrive.

Ferrazzi Greenlight provides internal communications strategy consulting to help clients build that consensus and maintain it even as the company grows.

We work with clients to develop a bullet-proof strategy to communicate the right data, anticipate the implications, and prepare an action plan to mediate the response.

Our consultants conduct diagnostic interviews with the client's executive team – CEO, marketing, and sales. We identify the various audiences and tailor communication appropriately, creating a schedule for each.

We also help companies innovate their communications delivery. Intranets, blogs, pod casts, and serialized voice mail are some of the technologies we have employed. As well, we emphasize the value of direct human connection – for example, a group forum, a carefully crafted letter, or a well placed phone call to an influential party.

Ultimately, we put all the thoughtful analysis and action normally reserved for traditional marketing strategies into developing an internal communication strategy, with similarly powerful results.