General

Insider Personal Branding

Although you aren’t in a popularity contest, per se, within your organization, your CEO and other superiors can be your best friends or your worst nightmares depending on your personal brand. Much of their information will come from your colleagues’ opinions and impressions of what they think you are doing, as well as the results you produce. And it can all affect your department’s budget and your personal career trajectory.

Through Insider Personal Branding, participants will learn the following:

• Market themselves inside the organization,
• Deal with changes as they climb the corporate ladder,
• Articulate the value and ROI of their personal contributions and group initiatives,
• Adapt to management change and politics, and
• Enhance their brand through building influential relationships inside and outside the organization.