Consulting

Ferrazzi Greenlight Consulting provides marketing and sales strategy consulting services. We develop and execute market strategies for our clients that bring them closer to their key customer, partner, and employee constituencies. A primary focus for the consulting division is High Touch Marketing & Sales (HTM). HTM, as we define it, is a continuum of actions across marketing and sales with the common objective of building relationships that are more actionable for the business, and that place marketing firmly in support of sales. Along these lines, our core competency is providing our clients the tools and training to reach their key influencers and relate to them in such a way as to affect business decisions and goodwill at the source. Our efforts enable the client organization to gain the relationships it desires both immediately and in the long-term.

Consulting practice partners have experience in Fortune 500 consulting, marketing & sales, and communications firms.

Our intellectual property, as embodied in thought-leading articles in Inc., CMO and HBR magazines, as well as FG founder Keith Ferrazzi’s national-bestselling book: NEVER EAT ALONE: And Other Secrets To Success, One Relationship At A Time, revolves around:

• The development of powerful relationships as the key to revenue and career growth
  
  
• Executive Relationship Management systems (ERM) that enable our clients to “scale intimacy,” leveraging a greater number of highly influential relationships
  
  
• HTM market strategy frameworks that form the basis for salesforce transformations
  
  
• Specific HTM outreach actions enabling marketing to directly support sales and affect the relationships a company needs for success
  
  
• Diagnostic programs that result in customized professional development programs delivering salesforce transformation
  
  
• Specialized communications systems to clients to learn the competency of gaining access to C-suite customers
  
  
• Methodologies and best practice research to re-align the sales and marketing functions at leading companies
  
  
• Accountability group design and execution that facilitate long-term behavioral change