Even the best companies can become mired in a “biz dev rut.” Sales and marketing staffs can run themselves ragged chasing leads, prospects, and clients and still produce few tangible results. Greenlight offers a jolt to clients’ efforts by serving as an outside provider of business development services. Using our relationship-based methodologies, FG designs, organizes, and administers programs that connect companies with viable long-term client prospects. FG’s programs foster the kind of lasting business relationships that yield value for a lifetime, not just in a quick-hit promotion.
FG Case Study – Engineering Client
A global electronics giant headquartered outside the United States desired to connect more closely with 100 high-level U.S. prospects and open the door for business relationships with the company’s U.S. staff. Over the course of a year, FG orchestrated a series of “Ambassador Dinners” that provided elegant, non-commercial settings in which the U.S. executives became better acquainted with those prospects. Far more intimate than any trade show VIP room, the Ambassador Dinners were a business development activity that did not feel like traditional biz dev events. Instead, they felt like a gathering of friends old and new, sharing common interests in business, technology, and mutual success. These dinners set the stage for lucrative business transactions in years to come.
