How a U.S. Bank Turned Its Sales Model on Its Head

Instead of waiting for potential customers to walk inside their doors, U.S. Bank went out into the community to get to know people.

It used to be that customers went to the bank. The bank never went to them.

When was the last time a representative from your company’s bank sent your CFO or head of payroll an email saying she’d been thinking about how to solve a problem your business was having and offered to stop by to go over it? Probably never.

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Keith Ferrazzi

Keith Ferrazzi


New York Times best-selling author, speaker

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