How Harley-Davidson Keeps Things Small, Even As They Grow

Execs at the legendary motorcycle company get to know the challenges others in the company face by walking a mile in their shoes.

Putting labels on a new shipment of t-shirts may not seem like the best use of a senior executive’s time, but for Mike Peyton, director of channel strategy for Harley-Davidson, the days he spent working at two Harley stores in Pennsylvania last year were an eye opener.

Peyton’s most profound realization came when he had to process a warranty claim on a motorcycle part. “I realized there’s lots of double work—the dealer has to enter the same info twice—because one system doesn’t communicate with the other,” he says. “Sitting in the head office, it’s very easy to make assumptions about how dealers do things—with no knowledge of how difficult it can be to use our systems and processes.”

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Keith Ferrazzi

Keith Ferrazzi


New York Times best-selling author, speaker

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