6 Ways to Turn Managers into Coaches Again

The role of the manager is currently undergoing a transformation. Historically, managers embraced the role of coach and mentor. Through informal conversations during the commute to work, over a coffee break, or while enjoying a burger after hours, managers passed along crucial information and knowledge about the organization’s culture. Even more formal conversations, like one-on-one meetings and small group gatherings, transferred insight and understanding to employees. This invaluable information wasn’t found in textbooks, from a class, or over an app, but given from someone with years — decades even — of experience.

But today, tighter budgets, flatter organizations, a heavy workload, and too many direct reports often leave managers without the time — and sometimes without the skills — to shoulder the responsibility of being coach and mentor. And yet, this function remains critical to the long-term health and productivity of the organization.

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Keith Ferrazzi

Keith Ferrazzi


New York Times best-selling author, speaker

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