Ferrazzi Greenlight, Driving Organizational and Personal Success Through Relationships

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- Retail & Grocery

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Retail & Grocery

The retail and grocery industries are facing many challenges in the current market. How does an organization deal with issues ranging from pricing pressures to customer service to product differentiation in such a fast-paced economy and manage to grow market share to meet the demands of shareholders?

FG helps clients work through these issues by starting with two questions:

What are the key relationships for your business in each market constituency (e.g. customers, employees, suppliers, channel partners, distribution partners, etc.)?
Are those relationships sufficiently strong and aligned to support your business objectives? From this foundation, we create strategies to help clients understand and improve the necessary relationships for producing desired results.


	FG Case Study – Retail Loyalty Strategies Drawing from the original group that designed Starwood’s Preferred Guest program, the FG Consulting team has developed the loyalty strategy for a top US retailer managing the transition from a discount membership card to a true loyalty card in order to motivate consolidation of consumer spending. In addition, FG Consulting has worked with consumer packaged goods companies to bring loyalty focused promotions instead of price driven promotions to their retail partners.