Pharmaceuticals and Biotechnology

Pharmaceutical and biotechnology companies are continually challenged to grow and earn strong returns for shareholders despite government regulation, adverse publicity, and escalating price pressures. This harsh business environment is forcing some companies to take on huge “bet the company” research and development efforts that may succeed spectacularly or fail miserably. All these conditions add complexity to the job of the pharma or biotech marketer.

FG brings fresh perspectives and insights to pharma marketers. Whether by rigorously evaluating a company’s brand positioning and recommending ways to alter consumer perceptions or by instilling sales forces with the mindset and skills to build long-term relationships with their prospects, FG helps pharma and biotech clients face the reality of today’s business climate.