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how we deliver industry focus solutions
  Industry Focus
  - High Tech
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  - Media / Telecom
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Media and Telecom

Telecommunications companies have had to reinvent themselves several times in the last decade; first via the fragmentation of deregulation, later by consolidating to achieve economic scale. Media companies have faced dwindling advertising revenue with increasing, alternative competition for the “eyeballs” of the consumer, and have been chasing the elusive goal of “convergence.”

FG has helped telecommunications companies craft strategies to yield above-market growth by examining their product and services, tailoring their offerings to well-defined markets, and leveraging strategic partnerships to pursue those markets. In media, FG generates innovative programs for companies to foster loyalty and increase retention among consumers, thereby reducing the churn known to erode shareholder value.

   
 

FG Case Study – New Market Development

For one of the world’s most popular internet portals, FG Consulting lead the discovery, development and rollout of the portal’s advertising services to an entirely new market.

 
 

 

 

FG Case Study – Innovating and Launching New Products

FG Consulting worked with a leading global electronics and digital entertainment company to bring to market a new consumer entertainment product. FG’s contributions included helping the customer understand the market for the product, testing and refining the product’s value proposition throughout the design cycle, finding a unique value positioning that would allow for a sustainable business after its launch, and ultimately bringing an innovative approach for marketing the product through its launch despite a limited launch budget.