Ferrazzi Greenlight, Driving Organizational and Personal Success Through Relationships

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Industry Focus

- High Tech

- Financial Services

- Professional Services

- Pharmaceutical / Biotech

- Manufacturing

- Media / Telecom

- Health & Wellness

- Retail & Grocery

- Consumer Packaged Goods

Health & Wellness

With the statistics and predictions of obesity in America and the mounting negative press towards Fortune 500 companies regarding their “fattening of America,” health and wellness is finally becoming a national priority. Now, everywhere you turn there is evidence of this trend towards healthier lifestyles in the form of new products, services and media campaigns. Big companies with widespread influence are scrambling to turn their ships around and point towards the wholesome, fat-free, low-stress, natural, and preventive-care future as new players pop up to fill marketplace voids.

This environment has created a powerful and unique niche for FG, an opportunity for FG to connect the major and minor players in the Health & Wellness space so that they can jointly succeed. FG helps companies reposition themselves in light of the changing values and awareness of Americans. We are currently working with major players in diverse industries to:

develop differentiating marketing strategies and initiatives
distribute and sell new product lines
create roadmaps for strategic partnership
imagine alternative promotional campaigns
and connect with consumers, influential health gurus and thought leaders.


	FG Case Study – Health Care Client FG created a strategic partnership roadmap for a large health care company that will accelerate them towards their vision of being perceived as a leader in total (including preventative) healthcare. FG identified objectives, target audiences and customer perception gaps through research and interviews. Strategic partnerships were then evaluated against FG’s partnership analysis framework.


	FG Case Study – Retail & Grocery Client FG is creating a full health and wellness program for a major grocery retailer to guide thinking and recommend initiatives that will reposition them as a grocery store that helps people live healthier lives. This includes new product innovations, health education, partnerships and alternative marketing initiatives such as infomercials.


	FG Case Study – Science Client FG developed an overall platform strategy that positioned a major science and agriculture company towards enabling healthier lifestyles. Through a series of interviews with executives we uncovered internal issues and unique business practices which we formulated into an innovative strategy for value creation and specific recommendations for communicating their new message to the marketplace.