Our leadership executives are veterans in consulting, research, marketing, and sales. For details, click on the names below.
Keith Ferrazzi, Chief Executive Officer
Contact Keith: firstname.lastname@example.org
Keith Ferrazzi is one of the rare individuals to discover the essential formula for reaching the top - a powerful combination of marketing acumen and a remarkable ability to connect with others. Both Forbes and Inc. have designated him one of the world's most "connected" individuals.
Ferrazzi grew up in Pittsburgh; his father a steelworker, his mother a cleaning lady. His father worked double shifts to send him to the very best prep schools - and ultimately to Yale undergrad and Harvard Business School - imbuing in Ferrazzi a sense of gratitude that has deeply influenced his message: Generosity in relationships as the cornerstone of success.
Thanks to that remarkable insight, Ferrazzi has developed a network of relationships that stretches from Washington's corridors of power, to America's top corporate leaders, to Hollywood's A-list.
As Founder and CEO of Ferrazzi Greenlight, he provides market leaders with strategic consulting and training services to increase company sales and enhance personal careers. Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi's best-selling book, Never Eat Alone. Never Eat Alone has been recognized as one of the best business books of 2005, 2006, and 2007. His recent book, Who's Got Your Back?, guides readers to develop an intimate inner circle, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement.
Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, the Harvard Business Review, and Reader's Digest. He has been named a "Global Leader of Tomorrow" by the World Economic Forum, one of the top "40 Under 40" business leaders by Crain's Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Wurman's Who's Really Who. Ferrazzi's extraordinary rise to prominence, which includes a stint as the youngest Chief Marketing Officer in the Fortune 500, has even inspired a Stanford Business School case study.
As CEO of Ferrazzi Greenlight, he draws upon a rich professional history to guide organizations and business leaders worldwide. Ferrazzi was previously Chief Marketing Officer at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry's first globally integrated marketing organization. His creative marketing strategy drove the ascent of Deloitte's "Consulting" brand recognition from the lowest in the industry to a primary position and spurred the highest featured growth rate in the industry.
Ferrazzi actively supports numerous civic, charitable, and educational organizations. He serves on the Yale University Board of Alumni Governors and the Board of Trustees of the Kiski School, and is also a Fellow of the Berkeley College at Yale. Additionally, Ferrazzi founded Big Task Weekend, an annual executive roundtable focused on how businesses can help contribute to America's health and wellness. Ferrazzi's interests also include an examination of the relationship between leadership success and spirituality.
Annette Templeton, Senior Vice President of Enterprise Consulting
Contact Annette: email@example.com
Annette Templeton is Senior Vice President of Enterprise Consulting at Ferrazzi Greenlight, with responsibility for practices that leverage relationship sciences and experiential learning to drive sustainable growth through culture change and improved sales force relationships.
Previously, Annette took increasingly demanding turns as Senior Research Director, Managing Consultant, and Principal Director prior to becoming Global Director of Client Impact at the Gallup organization, a worldwide leader in the study of human nature and behavior for more than 70 years.
In her most recent role at Gallup, Annette oversaw hiring and development of an international network of more than 300 consultants, training professionals, and researchers in more than 40 offices in 20 countries. Annette has rich experience designing, developing, facilitating and coaching dynamic professional development programs with outstanding results.
She received her BS in Mathematics from the University of Nebraska and her MA in Applied Social Research from the California State University at Fullerton. A member of the Pacific Sociological Association and the American Marketing Association, Annette resides in Laguna Beach.
Brian Greene, Chief Operating Officer
Contact Brian: firstname.lastname@example.org
As Ferrazzi Greenlight’s Chief Operating Officer, Brian Greene is responsible for making sure that all of our lines of business are operating at peak efficiency and finding opportunities to improve internal processes. He joined Ferrazzi Greenlight to help realize the firm's potential to transform the organization into a consulting sector thought and revenue leader by leveraging our experiential learning and coaching expertise to solve important problems in business and more broadly throughout our social fabric.
Brian brings Ferrazzi Greenlight deep expertise in business transformation from his days at McKinsey as well as in the training and education sector, having spent the last five years as VP of Strategy, Planning and Operations for Knowledge Universe. At Knowledge Universe he turned around the performance of a portfolio of businesses ranging from daycare centers to online education.
Brian began his career in the Peace Corps, demonstrating how serious he is about trying to solve the world’s problems. After several years working toward economic development in Nepal, Brian returned to the states and developed his consulting muscles at McKinsey, acting as an Engagement Manager guiding critical large-scale business transformations for clients across industries including energy, consumer goods, telecommunications, and healthcare. Moving to Decurion as VP of Operations, Brian took responsibility for a $70 million business and focused on transforming the operations functions.
Brian hold a BS in Civil Engineering from UC Berkeley, a BA in Economics and Environmental Studies from UC Santa Cruz, and a MBA from Stanford Business School. He lives in southern California with his wife and daughter.
John P. Kelly, Managing Partner
Contact John: email@example.com
John Kelly founded and has been leading Ferrazzi Greenlight’s salesforce effectiveness consulting practice for eight years, and with the support of a robust team, has led dozens of projects for FG with Global 500 firms in the areas of strategic account sales, high touch and loyalty marketing.
Prior to joining Ferrazzi Greenlight, John led the sales and marketing efforts at 5G Wireless Communications, a manufacturer of Wi-Fi equipment. He co-founded two venture-financed technology firms, SpectraSensors, Inc., and a spin-off company, Tunable Photonics Corporation, and served as their VP of Marketing & Business Development. Both ventures were successfully sold to acquiring firms.
Formerly, John advised and implemented communications strategies in the marketing departments of McCann-Erickson New York and Trans World Airlines. At McCann, John served as an account executive to Coca-Cola, contributing to a record sales period and market share growth. As a brand manager at TWA, John and his team invented “Comfort Class,” a marketing concept and operations strategy quickly co-opted by the industry, surviving today as United Airlines Economy Plus “More Legroom” strategy.
John received his MBA from UCLA, and his BA from Johns Hopkins University. He has also published articles on “Relationship Forward Companies: How Leading Companies Use relationship as a Key Differentiator”, and “How the Best Get Better: Seven Transformative Questions for Strategic Accounts”.
John enjoys spending time with his wife and three children as a skier, sailor, fisherman, football/softball/baseball coach, Cub Scout leader, and chief diaper changer.
Walt Zeglinski, Managing Director
As Managing Director of Enterprise Consulting, Walt Zeglinski works with global organizations to identify and transform the critical behaviors that will provide the highest leverage in increasing shareholder value. His background in learning design, culture transformation, and predictable performance acceleration allowed him to immediately lead his team to new breakthroughs in engagements to reengineer organizational behavior to achieve strategic goals.
Walt comes to Ferrazzi Greenlight with 30 years of success in corporate performance improvement – diagnosing, developing and deploying practical solutions for complex business challenges. His expertise as a CEO, sales and marketing executive, and learning design professional, has helped him to consistently produce results for organizations around the globe. His facilitation, coaching and consulting work has earned him high marks across a wide range of industries.
Prior to joining Ferrazzi Greenlight, Walt was Founder and Managing Partner of A4 Partners, a consultancy of former CEO’s dedicated to overcoming the gaps in execution that undermine performance acceleration and predictable goal achievement.
Walt also served as CEO of MAP Consulting, a 50 year old professional services firm that built cultures of accountability, and before that as the CEO of Integrity Solutions, a sales and service training and consulting firm.
Walt might be best known for his leadership of Huthwaite, Inc., a world-renowned research, training and consulting organization best known as the creators of SPIN Selling. While leading Huthwaite in the late 1990’s, he grew the organization almost 400% in 4 years, culminated in a sale for a double-digit multiple of earnings.
He has a world-class reputation for implementing performance initiatives with organizations including Occidental Petroleum, Toyota, Cigna Healthcare, Six Sigma Qualtec, Storage Tec, Allstate Insurance, Coca Cola, AT &T, and Bank of America.
He is a frequent contributor to conferences and association speaking events. As a leader in the field of revenue growth and organizational performance, he is a published writer on the subject of building high performing organizations.
Walt has an undergraduate degree from the Pennsylvania State University and has several postgraduate programs to his credit including the Harvard Business School. He resides with his wife and grandchildren in Laguna Niguel, California.
Jeffrey A. Kaplan, Managing Director
Contact Jeffrey: firstname.lastname@example.org
Entrepreneur, writer, speaker, educator and change agent Dr. Jeff Kaplan has presented to over 100,000 people on relationship development in 2010 alone. His lifelong passion for architecting unique learning experiences has led him to pursue a varied career in the fields of business, publishing and public speaking. As a young man, Jeff used his life savings of $1,500 dollars to start an events company. Headquartered in a garage, he started the business with one desk, a computer and three chairs. Jeff and a staff of two and quickly grew the company to international operations, before selling it for seven figures a decade later.
His interest in working with some of the world’s top brands then led him to head the global consulting firm Capgemini’s marquee alliance with Microsoft Corporation – a $350M account portfolio.
Realizing his passion was to make the workplace better, Jeff partnered with Keith Ferrazzi on the # 1 New York Times Best-seller Who’s Got Your Back, designing a marketing campaign and book tour that changed book promotion forever. As a result, Who’s Got Your Back reached number one on the New York Times overall best-seller list, a ranking only five other business books in history have achieved.
Jeff is now a partner in Ferrazzi Greenlight consulting, where he leads the Leadership, Development, and Training practice and manages the Greenlight Research Group, a think tank devoted to studying the bottom-line impact of better business relationships. He has delivered hundreds of presentations, trainings and keynote addresses and has been featured in numerous radio and television interviews.