Ferrazi Greenlight

Our Story

Ferrazzi Greenlight is a global consulting and coaching firm based in Los Angeles. We unleash unexpected growth and enable Radical Adaptability within Fortune 500, Middle Market, and fast-growth Unicorns. We have experience across all industries, and we specialize in creating shareholder value by leveraging teams as the engine for change and transformative growth.

We unleash unsuspected growth & Radical Adaptability by maximizing team performance

We will partner with your organization to operationalize Co-Elevation® and Radical Adaptability within your teams. Through this process, your organization will begin to:

About Keith

Kieth Ferrazzi

Keith Ferrazzi is an American entrepreneur and recognized global thought leader in the relational and collaborative sciences. As Chairman of Ferrazzi Greenlight and The Greenlight Research Institute, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value. Keith has introduced a new transformational operating system he calls Co-Elevation® that leads to exponential change and value. Formerly he was the CMO of Deloitte and Starwood Hotels.

A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, as well as a frequent contributor to Harvard Business Review, Forbes, Fortune and many other leading publications, Keith’s gained over 20 years of experience, from the C-Suite to founding his own companies, and distilled those years and experiences into practices and solutions he brings to every engagement.

Some of the clients we've worked with

Recent Teams Research Insights

Cyber Monday Every Day: The Tech Mindset Behind Target’s Digital Growth

Cyber Monday Every Day: The Tech Mindset Behind Target’s Digital Growth

Target stood out as a leader among competitors in 2020, during a year in which the entire retail industry was plagued by uncertainty and unforeseen challenges. In a May call with investors, Target CEO Brian Cornell said that the unprecedented volatility in the first quarter of 2020 “presented the most extreme test of our business...

Orignially published on
How Abbvie Closed The Strategic Distance Of Its Remote Teams

How Abbvie Closed The Strategic Distance Of Its Remote Teams

One thing we’ve learned during these last few months of socially distant working is that physical distance has nothing to do with the success of a team. What makes remote teams win is being able to shrink strategic and affinity distance. Strategic distance is the gap between what your team is doing and what matters...

Orignially published on
The Upside of Virtual Board Meetings

The Upside of Virtual Board Meetings

Like everyone else, members of corporate boards have had to innovate quickly due to Covid-19. A once-in-a-generation economic shock has put vital strategic decisions on the table without the luxury of in-person meetings. Boards have had to balance the unfamiliarity of going virtual with the pressures of protecting their organizations from catastrophe. While most boards...

Orignially published on
How Agile Is Helping Unilever Go Forward Faster

How Agile Is Helping Unilever Go Forward Faster

“We weren’t even making hand sanitizers in the U.S. in early 2020. Leveraging our Suave brand, we went from idea to market in 6 weeks in 7 formats – amazingly we were out of stock in less than 1 day.  While that is typically unheard of, our consumers are looking for us to respond to...

Orignially published on
Technology Can Save Onboarding from Itself

Technology Can Save Onboarding from Itself

Competition among the most innovative companies is growing ever more heated for one of the most highly-coveted resources on the market: talented employees. But sadly, too many new hires slip away because of a poor initial experience with their new companies. Consider the following statistics, which represent broad data in the United States: Nearly 33%...

Orignially published on
How Virtual Teams Can Create Human Connections Despite Distance

How Virtual Teams Can Create Human Connections Despite Distance

In a recent Unify survey of knowledge workers, 79% of respondents reported working always or frequently in virtual teams, but only 44% found virtual communication as productive as face-to-face communication. The vast majority connected via email, phone, or conference calls even though 72% said videowould make teamwork easier. Only 34% of people use video to...

Orignially published on

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Our Solutions For Your Team

Our four distinct research outcomes combine into superfoods for unlocking your team’s potential.

Co-Elevation® •  Radical Adaptability™ •  High-return Practices •  Hybrid Collaboration Stack

High-Impact Teams Coaching

Transform the way your people work together and build teams, departments, and an organization that can uncover new growth opportunities, respond and adapt to rapidly changing markets, and win big.

Change Management

Change how your team initiates, plans, delivers and celebrates transformation efforts. We bring together proven approaches such as the best of new enrollment methods, co-creation, peer-to-peer coaching, and engaging experiences that empower teams to achieve their highest potential.

“Ferrazzi Greenlight helped us drive improved communications, enhanced leadership interaction, and exceptional business results-oriented coaching all designed to enhance agile decision making, increased cross-organizational collaboration and greater accountability.”

Chuck Harrington, former Chairman & CEO of Parsons